Ford & Google Joins Hands

Car manufacturers are evolving at a constant rate to keep up with the technical aspects. People are constantly in a tie with tech assistants and chatbots like google assistant and Siri. And recently Ford has joined hands with google on a 6-year contract. That seemed pretty amusing, right? The contract is to accelerate the vehicle and data service program connections. What can this contract possibly mean is that Ford cars are going to be completely assisted with the Google assistant for the car users and is expected to be in service by 2023. This contract possibly makes way for easy google integrations on cars and enjoying play services.

A primary intuition about why car manufacturers look for such development would be to get hold of the money it could get the data that they are collecting. These data are in large demand by engineers and marketers. Well, such activities are normally done in the veil of the overall development of the company and providing a user-friendly service to the clients. But, usually, it's all about invading the privacy of the customers. Ford explained that they are bringing out in the name of Team Upshift, which produces something other than autos. According to Ford, To drive continuous development, Ford and Google are building up another shared gathering, Team Upshift. Utilizing the ability and resources of the two organizations, Team Upshift will push the limits of Ford's change, open customized purchaser encounters, and drive problematic information-driven freedoms. This may incorporate activities going from growing new retail encounters when purchasing a vehicle, making new proprietorship offers dependent on information, and that's just the beginning.

According to the predictions of Ford, the partnership could lead to greater service options like help in auto-driving options, connecting with many Google services, and access to analytics and management. Well, these can tell that we are gonna be fed with ads in between our journey and songs or reminders for car services. All of these could have a positive impact on the car users and the business firms until people reject data-based services. Well, let's hope that things are gonna get more personalized with your cars and not a privacy invasion.